--- title: This is us description: Wofür soll Ihre Marke stehen? Wir gestalten Marken mit Klarheit, Relevanz und Vertrauen. Strategisch gedacht, nachhaltig wirksam und mit massgeschneiderten Teams. --- [Skip to content](https://thebrandoffice.ch/en/this-is-us#main-content) [![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white")](https://thebrandoffice.ch/en/?hsLang=en) - [WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET‘S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [![linkedin](https://thebrandoffice.ch/hubfs/icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)  [![instagram](https://thebrandoffice.ch/hubfs/icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [WHAT WE DO Show submenu for WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET'S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email contact@thebrandoffice.ch [![linkedin](https://thebrandoffice.ch/hubfs/Icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)[![instagram](https://thebrandoffice.ch/hubfs/Icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [English](https://thebrandoffice.ch/en/this-is-us) - [Deutsch](https://thebrandoffice.ch/das-sind-wir) EN ![The Brand Office-This Is Us-Yolande Perroulaz](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-About%20us-3840x2560.jpg?width=3840&height=2560&name=The%20Brand%20Office-About%20us-3840x2560.jpg) # THE MINDS SHAPING STRONG BRANDS [Get to Know Us](https://thebrandoffice.ch/#about) Anchor: about ## Bespoke Teams. Tailored Expertise. We believe bold brands require bespoke thinking. In a world of complexity, no two challenges are alike, which is why we do not subscribe to one size fits all solutions. For every mandate, we assemble a dedicated team from our global network of experienced strategists, communication experts, creatives, technologists and architects, selected to match your ambition, industry and cultural context. Efficient, direct and collaborative, we combine specialised expertise to deliver work with clarity, precision and long-term impact. ![The Brand Office-Team](https://thebrandoffice.ch/hubfs/This%20is%20us/The%20Brand%20Office-Team-1240x920-web.jpg) ![The Brand Office-Team](https://thebrandoffice.ch/hubfs/This%20is%20us/The%20Brand%20Office-Team-1240x1360-1.jpg) ## Built on Conviction When I first oversaw the global launch of a luxury timepiece some thirty years ago, I realised that a brand’s true strength lies not in what it sells, but in its ability to connect people through shared values, meaningful experiences and a sense of belonging. Working with houses such as Vacheron Constantin, Omega, Longines, Montblanc, Fendi and Porsche Design shaped my understanding of how relevance is built across cultures and generations. The Brand Office was founded on this conviction: lasting relevance depends on clarity of identity, differentiation through innovation and consistent execution over time.  ![The Brand Office-Principles-Clarity of Direction](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Principles-Guided%20by%20Purpose-960x1060-desktop-klein%20(1).jpg?width=960&height=1060&name=The%20Brand%20Office-Principles-Guided%20by%20Purpose-960x1060-desktop-klein%20(1).jpg) #### Clarity in Direction ![The Brand Office-Principles-Long term Thinking](https://thebrandoffice.ch/hubfs/This%20is%20us/The%20Brand%20Office-Principles-Driven%20by%20Clarity-960x1060-desktop-klein%20(1).jpg) #### Long term Thinking ![The Brand Office-Principles-Entrepreneurial Responsibility](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Principles-Proven%20Through%20Execution-960x1060-desktop-klein%20(1).jpg?width=960&height=1060&name=The%20Brand%20Office-Principles-Proven%20Through%20Execution-960x1060-desktop-klein%20(1).jpg) #### Entrepreneurial Responsibility ![The Brand Office-Principles-Driven by Impact](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Principles-Defined%20by%20Innovation-960x1060-desktop-klein%20(1).jpg?width=960&height=1060&name=The%20Brand%20Office-Principles-Defined%20by%20Innovation-960x1060-desktop-klein%20(1).jpg) #### Focused on Impact ## Our Guiding Principles #### Brand Identity Shapes Decisions A brand is not a campaign but a clear expression of who you are. It is clarity about who you are and how you decide. When identity is clear, decisions align. Strong brands are built through consistent choices over time.  #### Differentiate Through Innovation Relevance requires differentiation that is clear and sustained. Innovation is not novelty. It sharpens positioning and strengthens identity. To innovate without clarity is to imitate. To innovate with conviction is to lead. #### True Luxury Lies in Mastered Simplicity Simplicity is not minimalism. It is discipline. It requires the courage to remove what is unnecessary and the focus to protect what matters. The strongest brands communicate with precision and restraint. #### Excellence Is Invaluable Quality in execution is a non-negotiable standard. It signals respect, reduces friction and creates reliability. Over time, reliability builds credibility. In everything we do, the difference lies in the details. #### Brands Are Never Built Overnight Visibility can be created quickly. Credibility cannot. Strong brands grow through consistency, discipline and deliberate decisions. Enduring relevance requires patience and continuity. #### The Right Minds Shape Great Brands Strong brands are shaped by experience. They require close collaboration and the courage to challenge assumptions. We build dedicated teams that work alongside you to connect strategy with execution. ## The People Who Make the Difference ![The Brand Office-Yolande Perrouaz](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Yolande%20Perrouaz-1480x1280.jpg?width=1480&height=1280&name=The%20Brand%20Office-Yolande%20Perrouaz-1480x1280.jpg) ##### Yolande Perroulaz Founder l Senior Brand Advisor [E-Mail](mailto:y.perroulaz@thebrandoffice.ch) ![The Brand Office-Christian Wick](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Christian%20Wick-1480x1280.jpg?width=1480&height=1280&name=The%20Brand%20Office-Christian%20Wick-1480x1280.jpg) ##### Christian Wick Senior PR Advisor [E-Mail](mailto:c.wick@thebrandoffice.ch) ![The Brand Office-Lilli Bertoni](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Lilli%20Bertoni-1480x1280-web.jpg?width=1480&height=1280&name=The%20Brand%20Office-Lilli%20Bertoni-1480x1280-web.jpg) ##### Lilli Bertoni Creative Director [E-Mail](mailto:contact@thebrandoffice.ch) ![The Brand Office-Simone Sanfratello](https://thebrandoffice.ch/hs-fs/hubfs/This%20is%20us/The%20Brand%20Office-Simone%20Sanfratello-1480x1280-web.jpg?width=1480&height=1280&name=The%20Brand%20Office-Simone%20Sanfratello-1480x1280-web.jpg) ##### Simone Sanfratello Architect & Design Director [E-Mail](mailto:contact@thebrandoffice.ch) ## Ready to Shape What Comes Next? [Book A Discovery Call](https://thebrandoffice.ch/kontakt?hsLang=en) ## Where We Create Impact ### [Brand Strategy](https://thebrandoffice.ch/brand-strategy?hsLang=en) ### [Communications](https://thebrandoffice.ch/en/communications?hsLang=en) ### [Public Relations](https://thebrandoffice.ch/en/communications?hsLang=en) ### [Digital Innovation](https://thebrandoffice.ch/en/digital-innovation?hsLang=en) ### [Brand Experience](https://thebrandoffice.ch/en/brand-experiences?hsLang=en) ![The Brand Office-Team](https://thebrandoffice.ch/hubfs/This%20is%20us/The%20Brand%20Office-Team-1000x620.jpg) ### “Strategic Minds. Bespoke Teams. Measurable Impact.” ## [Let’s Talk →](https://thebrandoffice.ch/en/contact?hsLang=en) ![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white") Weidstrasse 30 8803 Rüschlikon, Switzerland Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [linkedin-in icon](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true) [instagram icon](https://www.instagram.com/the_brand_office/) © 2026 THE BRAND OFFICE.  All rights reserved. [Legal Notice](https://thebrandoffice.ch/#)   [Privacy Policy](https://thebrandoffice.ch/#) [Privacy Settings](https://thebrandoffice.ch/#)