--- title: Watch City Biel/Bienne. Together for Sport. Together for the Region. description: The Brand Office supports Watch City Biel/Bienne with strategic communications and media relations, highlighting how leaders and companies from the watch industry strengthen sport, community and the Biel Seeland region. image: https://thebrandoffice.ch/hubfs/Magazine/Watch%20City%20Biel-Bienne/Watch%20City-2880x1440_WEB.jpg --- [Skip to content](https://thebrandoffice.ch/en/magazine/watch-city-biel/bienne-together-for-sport-together-for-the-region#main-content) [![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white")](https://thebrandoffice.ch/en/?hsLang=en) - [WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET‘S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [![linkedin](https://thebrandoffice.ch/hubfs/icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)  [![instagram](https://thebrandoffice.ch/hubfs/icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [WHAT WE DO Show submenu for WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET'S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email contact@thebrandoffice.ch [![linkedin](https://thebrandoffice.ch/hubfs/Icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)[![instagram](https://thebrandoffice.ch/hubfs/Icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [English](https://thebrandoffice.ch/en/magazine/watch-city-biel/bienne-together-for-sport-together-for-the-region) - [Deutsch](https://thebrandoffice.ch/the-magazine/watch-city-biel/bienne-gemeinsam-für-den-sport-gemeinsam-für-die-region) EN - - - # Watch City Biel/Bienne. Together for Sport. Together for the Region. By  [Yolande Perroulaz](https://thebrandoffice.ch/en/magazine/author/yolande-perroulaz) October 05, 2026 2 Min read **For 15 years, Watch City Biel/Bienne has brought together leaders and companies from the watch industry who share a commitment to sport and to the Biel Seeland region. With a new committee in place, the association is entering its next chapter, with the ambition to grow its community, welcome new members and further strengthen its contribution to sport and the region.** **When an Initiative Becomes a Community.** What began as an initiative to support sport in Biel/Bienne has grown into a strong network shaped by personal encounters, trust and shared experiences. Watch City is rooted in the watch industry and in the region itself. Quality, precision, reliability and long-term partnerships are not only values associated with the industry. They also define the spirit of the association. ![Watch City Biel-Bienne\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Watch%20City%20Biel-Bienne/Watch%20City%20Biel-Bienne_WEB.jpg?width=764&height=510&name=Watch%20City%20Biel-Bienne_WEB.jpg) **A New Committee for the Next Chapter.** Led by President Cédric Schiess and Vice President Stéphanie Hüsler, the new committee brings together six members with diverse professional backgrounds, expertise and networks. Together, they aim to build on Watch City’s success, deepen existing relationships and bring additional companies, institutions and leaders from the watch industry into the community. ![Watch City Biel-Bienne\_Stabsübergabe\_Passage de relais\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Watch%20City%20Biel-Bienne/Watch%20City%20Biel-Bienne_Stabs%C3%BCbergabe_Passage%20de%20relais_WEB.jpg?width=534&height=356&name=Watch%20City%20Biel-Bienne_Stabs%C3%BCbergabe_Passage%20de%20relais_WEB.jpg)![Watch City Biel-Bienne\_Cédric Schiess\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Watch%20City%20Biel-Bienne/Watch%20City%20Biel-Bienne_C%C3%A9dric%20Schiess_WEB.jpg?width=534&height=356&name=Watch%20City%20Biel-Bienne_C%C3%A9dric%20Schiess_WEB.jpg) **Sport Remains at the Heart.** Supporting sport has always been central to Watch City. Yet its role extends far beyond competition and performance. Sport fosters teamwork, respect, perseverance and responsibility. It also creates opportunities for people to meet beyond the professional sphere, strengthen relationships and open the door to new ideas and collaborations. ![Watch City Biel-Bienne\_EHC Biel-Bienne (1)\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Watch%20City%20Biel-Bienne/Watch%20City%20Biel-Bienne_EHC%20Biel-Bienne%20(1)_WEB.jpg?width=765&height=510&name=Watch%20City%20Biel-Bienne_EHC%20Biel-Bienne%20(1)_WEB.jpg) **Achieving More Together.** Watch City aims to continue expanding its network while strengthening the relationships that already define it. Exchange between members, the thoughtful use of synergies and the diversity of skills, experience and contacts all create new possibilities. In this way, Watch City continues to evolve as a community that supports sport, strengthens connections and contributes to the future of the region. **Making Engagement Visible.** The Brand Office supports Watch City Biel/Bienne in strategic communications and media relations. Our role is to sharpen the association’s profile, communicate the leadership transition and make clear what Watch City stands for, who it brings together and why its commitment to sport and the region matters. Through targeted media relations, we build visibility for the people behind Watch City, the ambitions of the new committee and the continued development of an association that has been making a meaningful contribution to the region for 15 years. 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Its patented nO-Ring® technology keeps the watches mecha … [![The Brand Office-Acqua di Parma-Brand Experiences](https://thebrandoffice.ch/hubfs/Magazine/Acqua%20di%20Parma/The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(2)_WEB.jpg)](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image?hsLang=en) October 05, 2026 2 Min read #### [Acqua di Parma Osmanthus: From Ingredient to Image](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image?hsLang=en) By  [Yolande Perroulaz](https://thebrandoffice.ch/en/magazine/author/yolande-perroulaz) For the launch of Acqua di Parma Osmanthus, the fragrance’s defining ingredient became the visual protagonist of the shop windows. Magnified osmanthus flowers created a striking backdrop for the bottl … ## [Let’s Talk →](https://thebrandoffice.ch/en/contact?hsLang=en) ![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white") Weidstrasse 30 8803 Rüschlikon, Switzerland Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [linkedin-in icon](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true) [instagram icon](https://www.instagram.com/the_brand_office/) © 2026 THE BRAND OFFICE.  All rights reserved. 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