--- title: "DoDo Bollicine: Bringing joy, playfulness and personal expression to life" description: Das von The Brand Office entwickelte Retail-Konzept für DoDo Bollicine macht die Lebensfreude der Kollektion im Mailänder Flagship-Store, in DoDo-Boutiquen und bei ausgewählten Handelspartnern räumlich erlebbar. image: https://thebrandoffice.ch/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(20).jpg --- [Skip to content](https://thebrandoffice.ch/en/magazine/dodo-bollicine-bringing-joy-playfulness-and-personal-expression-to-life#main-content) [![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white")](https://thebrandoffice.ch/en/?hsLang=en) - [WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET‘S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [![linkedin](https://thebrandoffice.ch/hubfs/icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)  [![instagram](https://thebrandoffice.ch/hubfs/icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [WHAT WE DO Show submenu for WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET'S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email contact@thebrandoffice.ch [![linkedin](https://thebrandoffice.ch/hubfs/Icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)[![instagram](https://thebrandoffice.ch/hubfs/Icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [English](https://thebrandoffice.ch/en/magazine/dodo-bollicine-bringing-joy-playfulness-and-personal-expression-to-life) - [Deutsch](https://thebrandoffice.ch/the-magazine/dodo-bollicine-eine-welt-voller-lebensfreude-leichtigkeit-und-persönlichkeit) EN - - - # DoDo Bollicine: Bringing joy, playfulness and personal expression to life By  [Yolande Perroulaz](https://thebrandoffice.ch/en/magazine/author/yolande-perroulaz) May 01, 2021 2 Min read **Bollicine is joyful by nature. Rounded forms, playful combinations and precious details invite you to mix, layer and create something entirely your own. The Brand Office translated that spirit into a retail experience filled with rhythm, reflection and surprise, creating a distinctive visual world for DoDo’s Milan flagship, boutiques and retail partners.** **A joyful language of shape, colour and light** The creative idea began with the character of Bollicine itself. Soft rounded forms overlap and multiply across the surfaces, creating movement and visual energy. Pink brings warmth and optimism, while mirrored gold appears unexpectedly, catching the light like jewellery and adding moments of brilliance. Nothing feels rigid or overly composed. The forms meet, overlap and change rhythm, reflecting the freedom and spontaneity at the heart of the collection. The environment becomes an expression of Bollicine rather than simply a backdrop for it. ![The Brand Office-DoDo Bollicine (4)](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(4).jpg?width=1082&height=1082&name=The%20Brand%20Office-DoDo%20Bollicine%20(4).jpg) **From Milan flagship to boutiques and retail partners** For DoDo’s Milan flagship, the idea was taken further through a special full height installation. Here, the Bollicine world expands across the environment, with repeated forms creating energy and reflective gold details introducing changing points of light and visual surprise. The effect is immersive yet lighthearted, precious without becoming formal.   ![The Brand Office-DoDo Bollicine (10)](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(10).jpg?width=360&height=360&name=The%20Brand%20Office-DoDo%20Bollicine%20(10).jpg)![The Brand Office-DoDo Bollicine (8)](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(8).jpg?width=360&height=360&name=The%20Brand%20Office-DoDo%20Bollicine%20(8).jpg)![The Brand Office-DoDo Bollicine (12)](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(12).jpg?width=360&height=360&name=The%20Brand%20Office-DoDo%20Bollicine%20(12).jpg) Across DoDo’s boutiques and retail partners, the concept was designed from the outset to work with the brand’s modular display structures. Their rounded geometry created a natural setting for the Bollicine language, allowing the visual identity to adapt to different formats while retaining its distinctive rhythm and character. **When surfaces become part of the story** A particularly exciting part of the project was the exploration of three-dimensional raised inks with a glossy finish. These created real relief on the surface, adding depth, tactility and changing reflections as the light moved across them. Together with the mirrored gold elements, the effect gave the graphics an almost jewel like quality, allowing volume, polish and brilliance to move beyond the product and into the environment itself. ![The Brand Office-DoDo Bollicine (19)](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(19).jpg?width=980&height=450&name=The%20Brand%20Office-DoDo%20Bollicine%20(19).jpg) The result is a retail experience that captures what makes Bollicine so distinctive: joy, freedom, playfulness and the pleasure of creating something personal. Creative Concept & Design: Lilli Bertoni & Simone Sanfratello, lillisimone [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Watches & Jewelry](https://thebrandoffice.ch/en/magazine/tag/watches-jewelry) ### This might also interest you [![The Brand Office-Lawrence Fashion](https://thebrandoffice.ch/hubfs/Magazine/Lawrence%20Fashion/Lawrence%20Fashion-2880x1440-web.jpg)](https://thebrandoffice.ch/en/magazine/lawrence-fashion-tailored-to-your-distinctive-style?hsLang=en) August 01, 2024 3 Min read #### [Lawrence Fashion. Tailored to Your Distinctive Style.](https://thebrandoffice.ch/en/magazine/lawrence-fashion-tailored-to-your-distinctive-style?hsLang=en) By  [Yolande Perroulaz](https://thebrandoffice.ch/en/magazine/author/yolande-perroulaz) In the heart of Zurich, Anna Milojevic Keller and her team create made to measure clothing for women, men, and children. 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Inspired by the freshness, lightness and sense of renewal associated with spring, The Brand Office created a spatial c … ## [Let’s Talk →](https://thebrandoffice.ch/en/contact?hsLang=en) ![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white") Weidstrasse 30 8803 Rüschlikon, Switzerland Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [linkedin-in icon](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true) [instagram icon](https://www.instagram.com/the_brand_office/) © 2026 THE BRAND OFFICE.  All rights reserved. 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