For decades, Babette Keller Liechti has been developing innovative microfiber solutions for the highest standards. From this expertise came a glove that reimagines skincare. It cleanses with water and, through its softness, turns an everyday routine into a ritual of care. Today, its use in Dior Spas worldwide is a powerful testament to its exceptional quality.
An idea you can feel.
For decades, Babette Keller Liechti has worked with microfiber, exploring its finesse, precision and remarkable potential. That experience became the foundation for a deeply personal search for a daily care solution that would be exceptionally gentle yet highly effective.
Her answer was Babette Switzerland: gloves that cleanse, remove makeup and exfoliate using only water. Different fiber structures are designed for different skin needs, combining performance with extraordinary softness. What is technically sophisticated feels completely effortless.
Cleansing becomes a ritual.
Babette Switzerland is built on a simple belief: good skincare does not need to be complicated. What matters is the quality of what touches the skin. The glove combines effective cleansing with exceptional softness, transforming an everyday gesture into a conscious ritual of care.
Fewer products, less effort, more feeling. A form of luxury emerges that is defined not by excess, but by quality you can feel immediately.
That sense of reduction continues throughout the product itself. The gloves are washable and retain their quality for at least two years. Over that time, one Babette glove replaces more than 3,000 cotton pads and saves up to 12,000 liters of water. A daily ritual thus becomes a more considered way of using resources.
When Dior is convinced.
The collaboration with Christian Dior Parfums marks a defining moment in the story of Babette Switzerland. In Dior Spas around the world, the gloves are part of selected treatments and, through their exceptional softness, contribute to a distinctive skincare experience.
With Dior, Babette Keller Liechti’s long standing expertise receives a particularly visible endorsement. For her, the collaboration is recognition of an idea that has been developed, refined and consistently advanced over many years. And Dior is not alone: other renowned houses also rely on her expertise.
What is distinctive becomes relevant.
The Brand Office worked with Babette Switzerland across brand strategy, communications, public relations and brand experience. The focus was on Babette Keller Liechti’s exceptional expertise, the distinctive quality of the gloves and a brand that turns everyday skincare into a meaningful experience.
We sharpened the positioning, developed relevant stories, built media attention and translated the world of Babette Switzerland into carefully selected brand experiences. The result is more than visibility. It is desirability for a brand whose quality is not only seen, but felt.