--- title: magazine | Lilli Bertoni & Simone Sanfratello description: Strategic insights on brand strategy, storytelling and community, digital innovation, and sustainability shaping the future of leading brands. --- [Skip to content](https://thebrandoffice.ch/en/magazine/author/simone-sanfratello#main-content) [![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white")](https://thebrandoffice.ch/en/?hsLang=en) - [WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET‘S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [![linkedin](https://thebrandoffice.ch/hubfs/icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)  [![instagram](https://thebrandoffice.ch/hubfs/icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [WHAT WE DO Show submenu for WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET'S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email contact@thebrandoffice.ch [![linkedin](https://thebrandoffice.ch/hubfs/Icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)[![instagram](https://thebrandoffice.ch/hubfs/Icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [English](https://thebrandoffice.ch/en/magazine/author/simone-sanfratello) - [Deutsch](https://thebrandoffice.ch/the-magazine/author/simone-sanfratello) EN ## Lilli Bertoni & Simone Sanfratello ![hero-light-layout1](https://20862214.fs1.hubspotusercontent-na1.net/hub/20862214/hubfs/hero-light-layout1.png?width=1920&height=1024&name=hero-light-layout1.png) ## THE MAGAZINE #### Lilli Bertoni & Simone Sanfratello [![The Brand Office-Brand Experiences-Persol Boutique UAE](https://thebrandoffice.ch/hubfs/Magazine/Persol/Persol_2880x1440_WEB.jpg)](https://thebrandoffice.ch/en/magazine/persol-brings-italian-craftsmanship-to-life-in-abu-dhabi) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Fashion & Accessories](https://thebrandoffice.ch/en/magazine/tag/fashion-accessories) ### [Persol Brings Italian Craftsmanship to Life in Abu Dhabi](https://thebrandoffice.ch/en/magazine/persol-brings-italian-craftsmanship-to-life-in-abu-dhabi) April 01, 2026 2 min read [![The Brand Office-Brand Experiences-Omega](https://thebrandoffice.ch/hubfs/Magazine/Omega/Omega-2880x1440_WEB.jpg)](https://thebrandoffice.ch/en/magazine/omega-macht-den-olympischen-countdown-zum-urbanen-erlebnis) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Watches & Jewelry](https://thebrandoffice.ch/en/magazine/tag/watches-jewelry) ### [Omega Turns the Olympic Countdown into an Urban Experience](https://thebrandoffice.ch/en/magazine/omega-macht-den-olympischen-countdown-zum-urbanen-erlebnis) March 01, 2026 2 min read [![The Brand Office-Brand Experiences-Giorgio Armani](https://thebrandoffice.ch/hubfs/Magazine/Giorgio%20Armani/The%20Brand%20Office-Giorgio%20Armani%20(8).jpg)](https://thebrandoffice.ch/en/magazine/giorgio-armani-icon-turns-eyewear-into-an-omnichannel-story-of-style) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Fashion & Accessories](https://thebrandoffice.ch/en/magazine/tag/fashion-accessories) ### [Giorgio Armani Icon Turns Eyewear Into an Omnichannel Story of Style](https://thebrandoffice.ch/en/magazine/giorgio-armani-icon-turns-eyewear-into-an-omnichannel-story-of-style) November 01, 2021 2 min read [![The Brand Office-Brand Experiences-DoDo](https://thebrandoffice.ch/hubfs/Magazine/DoDo/DoDo%20Bollicine/The%20Brand%20Office-DoDo%20Bollicine%20(20).jpg)](https://thebrandoffice.ch/en/magazine/dodo-bollicine-bringing-joy-playfulness-and-personal-expression-to-life) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Watches & Jewelry](https://thebrandoffice.ch/en/magazine/tag/watches-jewelry) ### [DoDo Bollicine: Bringing joy, playfulness and personal expression to life](https://thebrandoffice.ch/en/magazine/dodo-bollicine-bringing-joy-playfulness-and-personal-expression-to-life) May 01, 2021 2 min read [![The Brand Office-Brand Experiences-Acqua di Parma](https://thebrandoffice.ch/hubfs/Magazine/Acqua%20di%20Parma/The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(2)_WEB.jpg)](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Beauty & Longevity](https://thebrandoffice.ch/en/magazine/tag/beauty-longevity) ### [Acqua di Parma Osmanthus: From Ingredient to Image](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image) November 01, 2019 2 min read [![The Brand Office-Brand Experiences-DoDo](https://thebrandoffice.ch/hubfs/Magazine/DoDo/The%20Brand%20Office-Brand%20Experiences-DoDO%20(5).jpg)](https://thebrandoffice.ch/en/magazine/dodo-wo-der-frühling-zum-erlebnis-wird) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Watches & Jewelry](https://thebrandoffice.ch/en/magazine/tag/watches-jewelry) ### [DoDo: A Season in Bloom](https://thebrandoffice.ch/en/magazine/dodo-wo-der-frühling-zum-erlebnis-wird) March 01, 2019 2 min read [![The Brand Office-Brand Experineces-Fendi](https://thebrandoffice.ch/hubfs/Magazine/Fendi/Fendi-2880x1440.jpg)](https://thebrandoffice.ch/en/magazine/fendi-timepieces-reimagines-time-at-baselworld) [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Watches & Jewelry](https://thebrandoffice.ch/en/magazine/tag/watches-jewelry) ### [Fendi Timepieces Reimagines Time at Baselworld](https://thebrandoffice.ch/en/magazine/fendi-timepieces-reimagines-time-at-baselworld) March 01, 2017 3 min read ## 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