Young entrepreneur and trained watchmaker Cédric Schiess has created a place in his hometown of Biel-Bienne that brings together exceptional creations, artisanal excellence, and personal encounters in a unique luxury experience.
Luxury Begins with Connection.
According to Bain & Company, Generation Z will account for 25 to 30 percent of luxury goods purchases by 2030. Yet this generation expects far more than exclusive products. It seeks authentic experiences, personal guidance, and a closer connection to the people and craftsmanship behind each creation. Cédric Schiess understands the values, needs, and preferences of his generation firsthand. With Art du Temps, he aims to inspire a passion for the world of watches and jewelry and provide a platform for exchange. At the same time, the boutique is a place of encounter and inspiration for enthusiasts, connoisseurs, and curious minds of every generation. Renowned luxury brands including Rolex, IWC, Chopard, Montblanc, and Tudor support him in this endeavor.
A Great Attention to Detail.
For two years, Cédric Schiess worked closely with more than 50 companies, mainly from the region, to restore the listed building at Unionsgasse 9 to its original condition. The façade was meticulously restored by hand. Inside, natural and sustainable materials such as high quality wood, natural clay, lime plaster, and linseed oil paints define the atmosphere. Brass elements set into the herringbone parquet, hand laid straw marquetry, and artfully showcased glass prisms reflect an exceptional level of care. The bespoke floating spiral staircase crafted for Art du Temps forms the centerpiece of the boutique. Even the coffee comes from the in house roastery and is served in tableware created specifically for Art du Temps. Every detail serves a single purpose: to create an exclusive setting for an authentic and sustainable experience.
Tailor Made Experiences.
Art du Temps understands luxury as a personal encounter. Cédric Schiess and his team create experiences that extend far beyond individual consultations. Private presentations, exclusive events, encounters with specialists, and hands on workshops invite guests to discover the fascinating world of watches and jewelry up close. Customers today do not simply want to purchase a luxury product. They seek meaningful and personalized encounters.
Through the magazine Essence du Temps, the Art du Temps x Montblanc “First Ten” edition, the Lumen Society Podcast, and dialogue formats such as the Cocktail de Luxe , organized in collaboration with Bilan, the world of watches and jewelry comes to life far beyond the boutique. Cédric Schiess also wants to offer young brands and emerging talent a platform on which to showcase their creativity and artisanal expertise.
Bringing a Vision into Focus.
The Brand Office supports Art du Temps through strategic communications and media relations. At the heart of our work is a clear message: Art du Temps does not simply offer exclusive watches and jewelry. It is a place of exchange and inspiration centered around culture, craftsmanship, and luxury. We connect Cédric Schiess’ entrepreneurial story with the perspective of a new generation, the boutique’s tailor made experiences, and its strong roots in Biel-Bienne. The result is a distinctive profile that brings together tradition, personal connection, and the future.
Art du Temps demonstrates how tradition gains new relevance when it is shared openly, personally, and with genuine passion. A place where watches and jewelry are not merely admired, but discovered, understood, and experienced together.