--- title: "Acqua di Parma Osmanthus: From Ingredient to Image" description: Discover the Acqua di Parma Osmanthus shop window concept created by The Brand Office, where magnified osmanthus flowers transformed the fragrance’s defining ingredient into a striking visual backdrop. image: https://thebrandoffice.ch/hubfs/Magazine/Acqua%20di%20Parma/The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(2)_WEB.jpg --- [Skip to content](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image#main-content) [![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white")](https://thebrandoffice.ch/en/?hsLang=en) - [WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET‘S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [![linkedin](https://thebrandoffice.ch/hubfs/icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)  [![instagram](https://thebrandoffice.ch/hubfs/icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [WHAT WE DO Show submenu for WHAT WE DO](https://thebrandoffice.ch/en/what-we-do) - [BRAND STRATEGY](https://thebrandoffice.ch/en/brand-strategy) - [COMMUNICATIONS](https://thebrandoffice.ch/en/communications) - [DIGITAL INNOVATION](https://thebrandoffice.ch/en/digital-innovation) - [BRAND EXPERIENCES](https://thebrandoffice.ch/en/brand-experiences) - [WHO WE WORK FOR](https://thebrandoffice.ch/en/who-we-work-for) - [THIS IS US](https://thebrandoffice.ch/en/this-is-us) - [THE MAGAZINE](https://thebrandoffice.ch/en/magazine) - [LET'S TALK](https://thebrandoffice.ch/en/contact) Phone +41 44 586 10 86 Email contact@thebrandoffice.ch [![linkedin](https://thebrandoffice.ch/hubfs/Icons/linkedin.svg)](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true)[![instagram](https://thebrandoffice.ch/hubfs/Icons/instagram.svg)](https://www.instagram.com/the_brand_office/) - [English](https://thebrandoffice.ch/en/magazine/acqua-di-parma-osmanthus-from-ingredient-to-image) - [Deutsch](https://thebrandoffice.ch/the-magazine/acqua-di-parma-osmanthus-vom-duftstoff-zum-visuellen-statement) EN - - - # Acqua di Parma Osmanthus: From Ingredient to Image By  [Lilli Bertoni & Simone Sanfratello](https://thebrandoffice.ch/en/magazine/author/simone-sanfratello) November 01, 2019 2 Min read **For the launch of Acqua di Parma Osmanthus, the fragrance’s defining ingredient became the visual protagonist of the shop windows. Magnified osmanthus flowers created a striking backdrop for the bottle, translating the fragrance’s olfactory inspiration into a refined and immediate visual statement.** **Making the Scent Visible.** At the heart of Osmanthus is the flower that gives the fragrance its name and character. For the Acqua di Parma shop windows, this defining ingredient became the starting point for the entire visual concept. ![The Brand Office-Acqua di Parma-Brand Experiences (3)\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Acqua%20di%20Parma/The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(3)_WEB.jpg?width=1960&height=1300&name=The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(3)_WEB.jpg) Magnified far beyond its natural proportions, the osmanthus flower was transformed into a powerful backdrop for the fragrance. Its scale gave the delicate botanical form a new presence, creating visual depth while drawing attention to the product. The concept did not simply decorate the window. It brought the inspiration behind the fragrance into view. **Giving the Flower a New Presence.** Scale changes perception. By enlarging the osmanthus flower, its structure, color, and texture became almost graphic. Against this expressive floral backdrop, the precise geometry of the bottle created a clear contrast. The flower set the stage while the fragrance remained the protagonist. At the same time, the concept created a visual connection between the impression from the street and the olfactory experience inside. The osmanthus flower made the inspiration behind the fragrance visible, sparked curiosity, and gave the shop windows a distinctive presence. ![The Brand Office-Acqua di Parma-Brand Experiences (4)\_WEB](https://thebrandoffice.ch/hs-fs/hubfs/Magazine/Acqua%20di%20Parma/The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(4)_WEB.jpg?width=2000&height=1105&name=The%20Brand%20Office-Acqua%20di%20Parma-Brand%20Experiences%20(4)_WEB.jpg) **From Concept to Production.** A strong creative idea only achieves its full impact through equally precise execution. The project extended from the design concept through production, ensuring that the original vision was translated consistently into the finished windows. Every element had a role to play, from the scale of the floral imagery and the placement of the bottles to the proportions of the composition and its impact when viewed from the street. For Acqua di Parma Osmanthus, the strength of the concept lay in its focus: one defining ingredient transformed into one powerful visual idea, with the fragrance unmistakably at its center. Creative Concept & Design: Lilli Bertoni & Simone Sanfratello, lillisimone [Brand Experiences](https://thebrandoffice.ch/en/magazine/tag/brand-experiences) [Beauty & Longevity](https://thebrandoffice.ch/en/magazine/tag/beauty-longevity) ### This might also interest you [![The Brand Office-Lawrence Fashion](https://thebrandoffice.ch/hubfs/Magazine/Lawrence%20Fashion/Lawrence%20Fashion-2880x1440-web.jpg)](https://thebrandoffice.ch/en/magazine/lawrence-fashion-tailored-to-your-distinctive-style?hsLang=en) August 01, 2024 3 Min read #### [Lawrence Fashion. 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A Mil … ## [Let’s Talk →](https://thebrandoffice.ch/en/contact?hsLang=en) ![The-Brand-Office-logo-white](https://thebrandoffice.ch/hubfs/brand/The-Brand-Office-logo-white.svg "The-Brand-Office-logo-white") Weidstrasse 30 8803 Rüschlikon, Switzerland Phone +41 44 586 10 86 Email [contact@thebrandoffice.ch](mailto:contact@thebrandoffice.ch) [linkedin-in icon](https://www.linkedin.com/company/thebrandoffice/?viewAsMember=true) [instagram icon](https://www.instagram.com/the_brand_office/) © 2026 THE BRAND OFFICE.  All rights reserved. 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